Did you ever encounter anything of the sort described below?
You hit a link to take a look at an item. For example, hats. You consider a couple, and afterwards close the page.
Soon after, you observe an advertisement for the hats you viewed but were unimpressed with. And the hats keep following you for weeks or months.
Advertisers waste tons of money to follow customers. But that is counterproductive and displeasing for the users who are more inclined to prefer your competitors.
Companies would do better if they would keep live and engaging communications with the potential buyers, aiming at steady interrelations. To find out about the proper routes to this ideal, get our precept: